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Project overview

Built on JPC’s original concept, we helped their team develop, the ‘BT Logistics Platform’. The platform serves as a captivating storytelling tool dedicated to showcasing BT’s cutting-edge logistics solutions through compelling real-world use cases. Seamlessly merging technology and narrative, the app guides users on an immersive journey, highlighting the profound impact of BT’s offerings. By offering an experiential exploration of their solutions, the app effectively communicates BT’s expertise and commitment to revolutionising logistics. This interactive experience exemplifies BT’s dedication to innovation and its ability to seamlessly bridge technological advancements with practical applications.

Environment

React.JS

Realese

2022

Services

Interactive platform development

The client

JPC

Collaboration for BT Group

JPC is a London-based creative agency specialising in B2B sales and marketing consultancy, delivering the human edge which builds deep engagement at every stage of customer journey. JPC partners with large, complex businesses not only to help them stand out, accelerate growth, and win, but also to create strong, personalised relationships with their customers. We partnered with JPC on a project for BT Group, a leading British multinational telecommunications and network provider.

www.thinkjpc.com

Key challenges

Dynamic animations

Incorporating animations and interactive elements to create a visually engaging and dynamic user experience. This required sophisticated front-end development techniques, based on JPC’s designs, to ensure smooth, responsive animations that enhance the storytelling aspect of the site.

Scalability and performance

Ensuring the website handles high traffic and large datasets without performance issues, through optimised architecture and efficient data handling practices. This included load balancing, database optimisation, and implementing caching strategies to maintain fast load times and seamless user interactions.

Results

Thanks to JPC’s vision, design, and our team’s support, we collaboratively created a great product. We helped enhanced its visual appeal and interactivity through dynamic animations, resulting in a more engaging user experience. The scalable architecture ensured that the website could reliably perform under high traffic conditions, maintaining fast load times and seamless navigation. This robust performance and engaging design collectively led to increased user satisfaction and retention, effectively showcasing BT Logistics’ innovative solutions and expertise.

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The client

JPC

Collaboration for BT Group

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