Digiten | GWI Website

Project overview

The world of consumer research is a dynamic one, and GWI sits at the forefront, providing businesses with valuable data and analysis to understand their customers. Their insights empower companies to make informed decisions and build strong relationships with their audience. Our task? To translate GWI’s expertise into a captivating online experience – a website that seamlessly connects them with their target market and effectively showcases their research capabilities. We weren’t just building a website; we were crafting a digital bridge, using innovative code and engaging features to breathe life into the provided design. Our goal? To create a platform that wouldn’t just inform users, but also captivate and inspire them to delve deeper into the world of consumer insights.

Environment

WordPress, HubSpot

Realese

2023, 2024

Services

Web development

The client

GWI

GWI is modernised consumer research – global, on-demand, and accessible to everyone, not just data experts. It’s a platform designed for companies that want fresh and insightful data about their consumers.

Key Challenges

With the visual blueprint in hand, our focus shifted to the technical side of things. We wanted to ensure the website functioned flawlessly under the hood, meeting the highest standards for performance, usability, and, most importantly, user engagement.

Flawless front‑end

Flawless front-end development: We translated the provided design into a functional and responsive front-end, ensuring a consistent user experience across all devices.

Performance optimisation

We optimised the website’s performance for speed and efficiency, ensuring a smooth and responsive user experience.

Engaging features

We incorporated captivating animations, interactive forms, informative charts, and dynamic carousels to enhance user engagement and make the website a delight to navigate.

Results

The result was a highly engaging and responsive website that not only showcased GWI’s research capabilities but also connected seamlessly with their target market. The combination of flawless front-end development, optimised performance, and interactive features resulted in a platform that captivated and inspired users, encouraging them to explore the rich world of consumer insights offered by GWI. The website became a true digital bridge, effectively translating GWI’s expertise into an online experience that resonated with and engaged their audience.

Consumer research platform