Digiten | GWI Connecting The Dots

Project overview

This innovative platform serves as a hub for GWI’s annual trend analysis and predictions, seamlessly blending data-driven insights with interactive storytelling. Through a combination of animated and interactive articles dedicated to every emerging trend, the microsite offers an engaging and immersive experience for visitors. As GWI delves into their expert analysis and forecasts for the upcoming year, the microsite effectively showcases its thought leadership while fostering an in-depth understanding of the evolving landscape. This dynamic synthesis of captivating design, data visualisation, and interactivity reflects GWI’s commitment to predicting trends and empowering its audience with a visually compelling and informative journey.

Environment

HubSpot

Realese

2023, 2024

Services

Web development

The client

GWI

GWI is modernised consumer research – global, on-demand, and accessible to everyone, not just data experts. It’s a platform designed for companies that want fresh and insightful data about their consumers.

Key Challenges

Engaging and
interesting
animations

Creating animations that are both attractive and functional required advanced development techniques and close collaboration with the client’s design team to ensure accuracy and aesthetic appeal.

Cross-platform
compatibility

Ensuring that all interactive elements and animations functioned smoothly across various devices and browsers was crucial. This involved rigorous testing and optimisation to maintain performance and usability standards.

Lead generation and SEO

Implementing gated content for lead generation while optimising core information for SEO, capturing valuable leads and improving search rankings to drive organic traffic and user engagement.

Results

The result of our collaboration is a fully functional and responsive website, accessible upon prior registration, which includes a comprehensive contact form. The site is rich with engaging animations and has been thoroughly developed to align with the provided design and company branding. Throughout the development process, we ensured that all features work seamlessly across various devices and platforms, providing an optimal user experience. Additionally, the website adheres to the latest web standards and best practices, ensuring both usability and security for its users.

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