iPaper

Project overview

We collaborate with iNews to continually develop their website, focusing on a Subscription Module. Our support includes effective subscription management, site structure refinement, strategic pop-ups, and attention-grabbing banners. By seamlessly integrating these elements, we enhance user engagement and increase conversions on their platform. Our partnership reflects a commitment to enabling iNews to deliver journalistic content effectively while optimising the user experience and encouraging significant interactions. We assist in implementing new solutions and ensure the smooth functioning of user accounts.

Environment

Piano

Services

Ongoing collaboration

Services

UX, Web development

The client

iPaper UK is a digital news platform that provides comprehensive coverage of current affairs, politics, culture, and lifestyle topics. It aims to deliver reliable and engaging journalism to its audience, offering a diverse range of perspectives and insights. iPaper UK prides itself on its commitment to delivering high-quality content that informs and educates readers while fostering meaningful discussions on important issues. With a focus on innovation and accessibility, iPaper UK continues to evolve as a leading source of news and analysis in the UK.

Key challenges

System integration

Integrating the website with Piano.io, a digital experience cloud, to understand and influence customer behaviour effectively, while providing premium subscription capabilities.

Seamless user experience

Balancing complex interactions, pop-ups, ribbons, and responsive screens to ensure a smooth and intuitive user experience.

Pushing boundaries

Creating custom solutions beyond Piano.io’s out-of-the-box features to meet the specific client’s needs and enhance the page capabilities.

Results

Our ongoing efforts consistently impact iNews’ website, driving improvements in user engagement, subscription rates, and overall platform performance. We’re proud to support partners whose platforms continue to deliver measurable <a href=”https://www.dmgmedia.co.uk/news/continued-growth-for-the-i-paper/”>growth</a>. In December 2025, the newsbrand recorded an 18.5% year-on-year audience increase, with readers spending over 100 million minutes consuming content — up 14.6% month-on-month and 56.6% year-on-year.