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Project overview

‘JMA Solutions – AR Experience’ is an augmented reality (AR) application created by JPC’s team for JMA. With our assistance in the development process, we brought the client’s vision to life through JPC’s concept and application design. The AR engine enabled a distinctive user experience, allowing users to scan a special sticker to bridge the gap between the physical and digital worlds. This transformation turned static physical models, printed using 3D technology, into dynamic buildings on the tablet screen. This interactive experience enhanced understanding and engagement with JMA’s offerings. Additionally, the application delivered essential information through integrated videos and presentations.

Environment

Unity, XCode

Realese

2023

Services

Immersive experience development

The client

JPC

Collaboration for JMA

JPC is a London-based creative agency specialising in B2B sales and marketing consultancy, delivering the human edge which builds deep engagement at every stage of customer journey. JPC partners with large, complex businesses not only to help them stand out, accelerate growth, and win, but also to create strong, personalised relationships with their customers. We joined JPC on their project for JMA Wireless, which pioneers innovative solutions to enhance internet and mobile coverage, bridging technology with real-world applications and driving global digital transformation in telecommunications.

www.thinkjpc.com

Key Challenges

Content exploring

One of the challenges was to allow users to explore videos and integrated PowerPoint presentations triggered by AR capabilities, enabling them to learn about JMA’s services in an interactive and engaging manner. Through AR, users could activate and navigate through detailed multimedia content, gaining a comprehensive understanding of JMA’s offerings.

Experience activation

Guaranteeing the seamless activation of the AR model through label scanning was pivotal. This involved meticulous calibration to ensure consistent and accurate recognition. The system needed to swiftly respond to scans under varying conditions, ensuring a smooth transition to the AR experience on the tablet screen, thereby enhancing user engagement and facilitating immersive interactions.

Overlaying model

Precisely aligning the digital model with its physical 3D-printed counterpart was essential for a cohesive AR experience. Calibration efforts focused on accurate positioning and size correspondence. By seamlessly integrating the digital model onto its physical counterpart, the AR experience felt natural and immersive, deepening user engagement and comprehension of showcased products or concepts.

Results

Driven by JPC, the project achieved remarkable outcomes, delivering a novel user experience that seamlessly merged the physical and digital realms. Using AR technology, users interacted with dynamic 3D models, which enhanced their understanding and engagement with JMA’s offerings. The application also provided valuable information, enriching the user journey and fostering deeper connections with the brand.