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Project overview
We collaborate with iNews to continually develop their website, focusing on a Subscription Module. Our support includes effective subscription management, site structure refinement, strategic pop-ups, and attention-grabbing banners. By seamlessly integrating these elements, we enhance user engagement and increase conversions on their platform. Our partnership reflects a commitment to enabling iNews to deliver journalistic content effectively while optimising the user experience and encouraging significant interactions. We assist in implementing new solutions and ensure the smooth functioning of user accounts.
Environment
Piano
Services
Ongoing collaboration
Services
UX, Web development
iPaper UK is a digital news platform that provides comprehensive coverage of current affairs, politics, culture, and lifestyle topics. It aims to deliver reliable and engaging journalism to its audience, offering a diverse range of perspectives and insights. iPaper UK prides itself on its commitment to delivering high-quality content that informs and educates readers while fostering meaningful discussions on important issues. With a focus on innovation and accessibility, iPaper UK continues to evolve as a leading source of news and analysis in the UK.
Key challenges
System integration
Integrating the website with Piano.io, a digital experience cloud, to understand and influence customer behaviour effectively, while providing premium subscription capabilities.
Seamless user experience
Balancing complex interactions, pop-ups, ribbons, and responsive screens to ensure a smooth and intuitive user experience.
Pushing boundaries
Creating custom solutions beyond Piano.io’s out-of-the-box features to meet the specific client’s needs and enhance the page capabilities.
Results
Our ongoing efforts consistently impact iNews’ website, driving improvements in user engagement, subscription rates, and overall platform performance.
We’re proud to support partners whose platforms continue to deliver measurable growth . In December 2025, the newsbrand recorded an 18.5% year-on-year audience increase, with readers spending over 100 million minutes consuming content — up 14.6% month-on-month and 56.6% year-on-year.
The expertise behind this project now powers Optiten — a dedicated service by Digiten helping publishers get more value from Piano through better implementation, optimisation, and ongoing support.
Results
Our ongoing efforts consistently impact iNews’ website, driving improvements in user engagement, subscription rates, and overall platform performance.
We’re proud to support partners whose platforms continue to deliver measurable growth . In December 2025, the newsbrand recorded an 18.5% year-on-year audience increase, with readers spending over 100 million minutes consuming content — up 14.6% month-on-month and 56.6% year-on-year.
The expertise behind this project now powers Optiten — a dedicated service by Digiten helping publishers get more value from Piano through better implementation, optimisation, and ongoing support.
If you’re ready to elevate your digital presence, get in touch with us today. Let’s create something amazing together!
